About project

The “VIRUS’28” festival, celebrated its 28th edition. It was is a dynamic blend of contemporary art and fashion. It features a grand fashion show, performances, and thought-provoking exhibitions by renowned artists. The festival’s adaptability and forward-looking approach made it a must-see event for art enthusiasts.

Challenge

The design challenge for the “VIRUS’28” festival was to create a catchy and recognizable identity that works smoothly across digital media, printed materials, and merchandising. It needed to be suitable for large screens during performances and exhibitions while capturing the festival’s dynamic blend of contemporary art and fashion.

Solution

They designed a versatile logo that combines abstract art and fashion elements. The color palette is vibrant yet elegant, ensuring visibility on large screens. This identity seamlessly adapts to digital platforms, printed materials, and merchandise, capturing the festival’s dynamic spirit.

Inspired by microscopic creatures, logotype seamlessly blends virus shapes with bold typography. Delicate lines dance around the letters, creating an intriguing tension between fragility and strength. The color palette evokes both artistry and mystery, inviting viewers to explore the unseen. As an added dimension, the logo comes to life through animation, captivating festival attendees with its dynamic movement.

client Šiauliai Art Gallery

service Visual identity design

3d visualisation Audrius Deikus